Esri's annual User Conference is the company's largest and most important event. The event typically boasts thousands of in-person attendees, but due to the Covid-19 pandemic, the event was moved from its usual location at the San Diego convention center to a fully online event to be broadcast from Esri's headquarters in California. I was charged with designing the visual identity for the event and providing art direction for its implementation across a range of media.
Esri makes a plugin for Adobe Illustrator and Photoshop called ArcGIS Maps for Adobe Creative Cloud. The plugin facilitates the creation and manipulation of vector maps as well as the integration of real data sets available through ArcGIS Online. I created a custom set of maps that could be easily modified and adapted for use with the brand art.