Esri's annual User Conference is the company's largest and most important event. The event typically boasts thousands of in-person attendees, but due to the Covid-19 pandemic, the event was moved from its usual location at the San Diego convention center to a fully online event to be broadcast from Esri's headquarters in California. I was charged with designing the visual identity for the event and providing art direction for its implementation across a range of media.
My Role:
Art Direction, Visual Identity, Illustration, Motion Graphics, Layout
Tools:
Illustrator, Photoshop, InDesign, After Effects
Art Direction, Visual Identity, Illustration, Motion Graphics, Layout
Tools:
Illustrator, Photoshop, InDesign, After Effects
Esri makes a plugin for Adobe Illustrator and Photoshop called ArcGIS Maps for Adobe Creative Cloud. The plugin facilitates the creation and manipulation of vector maps as well as the integration of real data sets available through ArcGIS Online. I created a custom set of maps that could be easily modified and adapted for use with the brand art.
To animate the art elements, I created a master set of animations that could be separated into the constituent parts and recombined. This layout shows the base animations that were used to create the entire motion graphics system.
I worked with Esri's UX/UI team to create a vibrant, interactive site for the event. On a scroll interaction, the banner key art would bloom out into a wider configuration as the user moved down the page. I also created a full motion graphics prototype for the main page that served as the basis for movement and state changes.
I created a motion graphics system that could be adapted to suit a range of needs for the event. The elements were used across the web page and throughout the live stream.
