On Duty Health is a physician-owned mobile health and fitness assessment company specializing in Occupational Medicine. On Duty offers on-location health assessments for firefighters, law enforcement officers, and corporate wellness events. I was commissioned to design a visual identity for On Duty and bring its brand to life. The shape of the logo is drawn from a loose combination of O and D shapes in a dynamic arrow form.
My Role:
Art Direction, Visual Identity Design
Tools:
Illustrator, Photoshop, InDesign

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