Hounder is an award-winning digital design and development studio. They approached me about creating video assets for the relaunch of their website. The videos would be the background element in the main page banners. I wanted to create something that reflected their process and attitude toward design. I spent an afternoon filming the Hounder team and used the footage as a base to overlay my hand-drawn elements. The final concept is a merger of real-world footage and imaginary sketches representing those ideas that have yet to be laid down on paper. The drawn elements weave throughout the scenes and keep the compositions active and colorful.
My Role:
Art Direction, Videography, Animation
Tools:
After Effects, Premiere, Illustrator, Photoshop
Art Direction, Videography, Animation
Tools:
After Effects, Premiere, Illustrator, Photoshop
