Mountain Falls Golf Club lacked a cohesive mark for use across its varied communications. The existing identity differed by use case, so signs for the physical location looked different than what appeared on the web. I was commissioned to create a mark that would unify and establish a simple visual identity that could scale over time.
My Role:
Art Direction, Visual Identity Design, Photography
Tools:
Illustrator, Photoshop, InDesign
Art Direction, Visual Identity Design, Photography
Tools:
Illustrator, Photoshop, InDesign
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/0c662254-5f50-4eb3-97ce-f4ed8bd6985b_rw_1920.jpg?h=5875c422901174c8750b2163b46d5ea7)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/2ebdf720-8609-4525-8afd-bae561d003ec_rw_1920.jpg?h=c59aa55286ab50e935e6dde8ee51bd4a)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/20245a78-d640-44a7-b3ee-0a7c9330d55a_rw_1920.jpg?h=5a24e8f0daf2a4c1d820ef42a55d8a13)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/ac6f208c-ce11-4587-9ee8-37e5c50a3a45_rw_1920.jpg?h=9d57c18fb7f5cde9d31f58fbe6fd2c82)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/dbac47b2-7d46-41df-ae73-9eb74fb57cf9_rw_1920.jpg?h=03fc49929acbb061bbb89630c9184ce8)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/914e794f-d17a-4366-98ca-3029707f760e_rw_1920.jpg?h=595574670ccf70230c11b7ba343a7ea4)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/37c63194-ec3d-4e08-823d-17a38d5eae51_rw_1920.jpg?h=5103b8d51caaae23decfba0b0e19a25b)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/ee5aa6f7-c4c4-473b-9973-e268ef4d3099_rw_1920.jpg?h=1cf8b0bd640f21e1ea0b89d8893c4f26)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/2df6f429-68b5-466d-9e26-4f474a468f7b_rw_1920.jpg?h=d5902c17fd3e5e8141c1bbe61c603fba)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/8f2dac9f-6eb6-487b-88d8-c51a5c580191_rw_1920.jpg?h=019b79c66d08911e8a4e15de13bad9ae)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/41a4c689-e3e9-417c-b58d-92c60568852f_rw_1920.jpg?h=bdd66ed03aac10c4d6bb9fc0307c09be)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/0f46fda9-2800-46e9-8b70-223cf2a3a7e8_rw_1920.jpg?h=46673ab8516113d09ab9d59da413606c)