I was commissioned to create a visual identity design for Utah-based sporting equipment company Team Up Athletics. I decided to pair a bold, angular monogram with some bespoke typography in the main mark. High contrast photography and vibrant accent colors round out the visuals to express a brand that hopes to stand out with some impact.
My Role:
Art Direction, Visual Identity Design
Tools:
Illustrator, Photoshop, Indesign
Art Direction, Visual Identity Design
Tools:
Illustrator, Photoshop, Indesign
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/cc0c1ddd-aa97-413c-8a1f-22c19c86b13a_rw_1920.jpg?h=98d103dc3beda9c8c8771b8761bdb43c)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/7c2e4593-368e-4637-a5e8-a45d812473db_rw_1920.jpg?h=fad253f5d73a573cce669e8abba826c1)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/ceb09f56-9843-46c2-9689-624f8813466d_rw_1920.jpg?h=3679d76c3ab9e861338bdceb7f329139)
I delivered both horizontal and vertical configurations of the mark to allow for flexible implementation in a variety of visual designs.
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/d3c86f77-9ddc-4776-a691-d0cda2730ff1_rw_1920.jpg?h=5b795c43badf9f744d71260190bfff2d)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/7aca8cba-bac8-4461-9e78-86c8d08186d9_rw_1920.jpg?h=4ed8f159c8c93f302f55d6d4c3f110f5)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/30d8ff2c-6c49-4308-932e-dee90a22c63c_rw_1920.jpg?h=2aa533a9c330b77c7762baebcb5f292b)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/29e0adce-e5e7-40c1-98e1-8b58087e9c84_rw_1920.jpg?h=8f7db852733d8ce9a9e34dde639c37f6)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/7e7d8b00-ca45-4a90-b075-1a2020b4d0b0_rw_1920.jpg?h=fdb1bf930951c753fe2ca1a9c8437e84)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/b0a653b4-13c5-44f3-b251-b309a12b2dc9_rw_1920.jpg?h=625d6e6f8b46064d275b7da242cd5ed2)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/384d2a58-928f-45e8-82e5-f6364251a002_rw_1920.jpg?h=5aab75d10596200a28128492f60bce5f)
To add some variation and texture to the identity, I created a series of repeating patterns based on the mark and its angles. Many of patterns provided the basis for wall art within the physical store.
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/b01d4807-41f1-4a70-8c5a-44e6d918d10d_rw_1920.jpg?h=b7e2324dc4887c6e963cd5c20092db74)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/ed34160b-cd72-4481-a422-ff862e9043ff_rw_1920.jpg?h=9275aaccd86f5713300223f8f91c42f9)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/f21cabd1-d0c4-4fc5-87f6-8af9922e2536_rw_1920.jpg?h=a0ec900ecb4d0b8010558d6ef7f02ce2)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/77cfc8c0-8d72-4832-a16c-b9bc63613bbb_rw_1920.jpg?h=fff08e73db26213cc24f5ae6cfc0712d)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/6b0cfee0-b870-4c72-aa3b-05a14fd8687f_rw_1920.jpg?h=2c37952eba496901c8afd2c972af48f8)
As part of the brand rollout, I designed a series of large posters to help expand the visual identity and to create some physical assets for the main office.
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/cdcd2c51-936f-4595-ac25-f6a47f73d51f_rw_1920.jpg?h=a48022abd8f2c96ab599f72a159c1ce8)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/d919e3c5-cd28-4063-9419-3f413460e31c_rw_1920.jpg?h=6038716d83cf78b24ddd8b130cc327d7)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/d0912495-cd48-464e-b809-23ba1316b3c2_rw_1920.jpg?h=4fede0c2798c8cd435faed05149ae13f)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/7b05b214-5dd1-43fe-baf9-575893c9aa0b_rw_1920.jpg?h=2abde2d150b4e8dcaea41af5a03adc02)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/3874fb4d-4fbe-421e-a7d9-19ebe291ffcc_rw_1920.jpg?h=91bdcdbcc17a17c47ea7d860d98491d0)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/0f9920d5-1b3d-4a6c-a8d0-8c5f521cd7de_rw_1920.jpg?h=4df6fb35dcb2658b488ccc4a71a801ea)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/5c0009a3-9eed-4e9e-b7c2-6101ddd843dc_rw_1920.jpg?h=7c8b1a27de56bd0140301d1fe97b704a)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/524f8710-6895-444c-8f2d-9f75a1c40c18_rw_1920.jpg?h=833ad7ed273a363caefaf7e12d607471)