I was commissioned to create a visual identity design for Utah-based sporting equipment company Team Up Athletics. I decided to pair a bold, angular monogram with some bespoke typography in the main mark. High contrast photography and vibrant accent colors round out the visuals to express a brand that hopes to stand out with some impact.
I delivered both horizontal and vertical configurations of the mark to allow for flexible implementation in a variety of visual designs.
To add some variation and texture to the identity, I created a series of repeating patterns based on the mark and its angles. Many of patterns provided the basis for wall art within the physical store.
As part of the brand rollout, I designed a series of large posters to help expand the visual identity and to create some physical assets for the main office.