Spectroscopic technology specialists AeroSurvey commissioned me to redesign their visual identity. Since spectroscopy deals with the measurement and analysis of electromagnetic spectra, I created a triangular "A" mark representing a prism and refracted light beams. A simple color palette and a solid sans serif typeface complete the overall look and feel.
My Role:
Art Direction, Visual Identity Design
Tools:
Illustrator, Photoshop, InDesign
Art Direction, Visual Identity Design
Tools:
Illustrator, Photoshop, InDesign
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/5471a2fe-9ea3-4971-8094-8fcdc1536432_rw_1920.jpg?h=a32f7264a056c4d8f834f571d67e157b)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/d527ab87-67c0-4b6e-9a07-57834fc80964_rw_1920.jpg?h=5d32ab4977df73f83888e9e588182a7a)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/1bdd2002-5019-43b7-8f12-05ab2f1a4f2b_rw_1920.jpg?h=393038d644299faef199d35b0c93196d)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/b34abb73-8ead-4692-bdf2-2c1e92fcbcea_rw_1920.jpg?h=77aa3b82f2a44aee75e1a8f9d55f8f4d)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/0a22b976-6ad9-4c85-b7c0-c22173523d48_rw_1920.jpg?h=8d8eeb9631b7e6cf316e8966d8a6a070)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/07d6dc53-8fc8-4569-a83c-84a1e42629cd_rw_1920.jpg?h=2da1e202e2a735346b3dafe87ad40bef)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/d48fc8b6-c392-4f48-9e68-e715b1becff9_rw_1920.jpg?h=09dc46700a6855d190ee0c9058b2cbc3)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/bff0c1b2-db54-44b9-86d4-2297c434d374_rw_1920.jpg?h=a2faa497c03790401afef96f08ec4990)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/fac779a4-a60b-49bb-b4d5-6f9b7670058c_rw_1920.jpg?h=2f8ae24cfbaf3f2e7db1d1b08ad53053)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/35c81294-f391-42d1-9da7-3304d6940740_rw_1920.jpg?h=752d3e7db83e26f43e169bd5786aefd8)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/5bb9eab4-feb5-46ad-a24b-9d5131f172c6_rw_1920.jpg?h=bb9efdce2e4d3c742895578073ede98f)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/b14c7cd4-c339-46e2-9bed-4ad172ad0304_rw_1920.jpg?h=4c6c2fc3f65e85a6143b0d4d4a0cfda7)
![](https://cdn.myportfolio.com/e40ceaacffb4e1fca181938e35f1b041/187f3054-dff3-4765-b813-94ca5b395de1_rw_1920.jpg?h=954191ec28ec400a7f56123bacf06d98)